PHÙNG THU TRANG / JENNY PHUNG
Creative professional with experience across branding, campaigns, retail and digital, with a strong focus on building visual systems, hands-on execution and Creative team leadership.
PROFILE
My strength is translating brand objectives into clear, scalable and consistent visual systems across multiple touchpoints, from identity and campaigns to social, websites, retail spaces and events.
I work closely with leadership, Marketing, Content, Production and external vendors, while managing timelines, output quality and creative teams.
CORE EXPERTISE
EXPERIENCE
Built and executed the branding system for the brand ecosystem across online and offline touchpoints. Led the Creative team, directly handled key deliverables, and ensured brand consistency and visual quality throughout execution.
Built branding systems for projects and sub-brands, created key visuals for major campaigns, and led the Media team in visual execution.
Managed visual communication across online channels and oversaw nationwide window display implementation for IVY moda stores.
Led branding, UI/UX and hardware enclosure design across projects. Managed a 6-person design team and supervised design quality throughout execution.
Designed communication materials and digital visual assets for the brand.
SELECTED WORK
A selection of projects highlighting Art Direction, brand systems and real-world execution.
01
Role: Art Direction / Brand System / Website / Event / Production
Led brand visuals across identity, website, events, activations and communication materials.
02
Role: Art Direction / Key Visual / Retail / Launch Event
03
Role: Art Direction / Key Visual / Event Visual / Production
04
Role: Store Concept / 3D Visualization / Production Supervision
05
Role: Visual Design / Digital Experience / Mascot Development
06
Role: Art Direction / Retail Visual / Production
Designed and implemented seasonal retail visuals across the store network, connecting fashion concepts with the in-store experience.
SELECTED TOOLSET
Design: Photoshop · Illustrator · InDesign · Canva
UI/UX: Figma
3D & Visualization: Blender
Video: After Effects · Premiere Pro · CapCut